Skip the Big Box Stores & Shop Local!

 

You can expect a busy shopping day Friday, Nov. 25, otherwise known as Black Friday, but it doesn’t have to be a stressful one. Parkdale Village BIA executive director Anna Bartula said Black Friday is the kick off holiday shopping season for many people, a day filled with retail deals, and one that is also full of line-ups, parking headaches and jostling in shops.

“My survival tip is to shop within your local community, because that’s where you’re going to find no line-ups and you’re not going to get that overwhelming bustle of a shopping centre where you are fighting for parking, lining up to eat, trying to find a bathroom, waiting in line to get into large shops,” she said.

That sentiment is echoed by the Toronto Association of Business Improvement Areas, which encourages shoppers to visit their local market. When Black Friday retail deals arrived in Canada a few years ago, it was the Canadian retailers’ response to the deals shoppers were increasingly finding online and south of the border as a way to re-capture those shoppers. Now, it has fully blown into a Canadian shopping day.

Toronto’s BIAs launched their Shop Local campaign a few years ago on Black Friday weekend, trying to capture those same shoppers with their own deals.

For some retailers, particularly the larger chain stores, the day has even surpassed Boxing Day, Bartula said. That’s even evident at Metroland Media Toronto, which last year delivered 20 million flyers the week of Black Friday, while delivering 15.6 million flyers leading up to Boxing Day. Black Friday flyer deliver had surpassed Boxing Day some years before.

While Black Friday may have surpassed Boxing Day, Bartula said the two days offer different opportunities for shoppers. “Boxing Day is the day I go out and get a mattress,” she said. “On Black Friday or Shop Local weekend, it’s gift-giving, that’s certainly on the majority of people’s minds.”

Black Friday began in the United States as the shopping day after Thanksgiving, much like Canada’s Boxing Day, according to Schulich School of Business marketing professor Detlev Zwick. Thanksgiving is often a bigger holiday than Christmas in the U.S. because it is a four-day holiday and Boxing Day is not a statutory holiday like it is in Canada. “Black Friday has become a globalized phenomenon,” he said. “For example, I was watching Russian television and they have ads for Black Friday there. There is no Thanksgiving in Russia.”

Each year, more and more countries embrace Black Friday and the ease of shopping online has fuelled the shopping event even further.

While one may think a sale event like Black Friday would increase the number of dollars spent on holiday gifts as people prepare for December, that’s not necessarily the case, Zwick added. Essentially, having such a large event means holiday shopping dollars is concentrated on one day rather than spread out over a longer period of time. Many shoppers set finite holiday shopping budgets, meaning the amount of money spent on Black Friday merchandise will determine how much retailers spend throughout December leading up to Christmas.

– Read full story here as published by Inside Toronto and Shop Local in Parkdale Village!

Parkdale Community Planning Study Released

The Parkdale Community Economic Development (PCED) Planning Project and the Parkdale Village Business Improvement Area (PVBIA)

The PCED Planning Project was an 18-month neighbourhood-wide planning initiative to create the Parkdale Planning Study and Parkdale Neighbourhood Plan.  Released in October 2016, the project saw community members, agency staff, PVBIA, business owners, community leaders and academics take part in interviews, surveys, focus groups and planning workshops, resulting in a lengthy report with a vision for Parkdale Village that emphasizes four overarching values: Inclusiveness, Affordability, Diversity and Equity.

The report offers a big picture of the current state of Parkdale, and a comprehensive and rational analysis of community challenges and opportunities.  The PVBIA committed to supporting the development of the Neighbourhood Plan through its involvement with the steering committee, workshops as well as sponsoring the Parkdale Neighbourhood Land Trust Solidarity Mural now installed at Queen St. West and Callendar St.  PVBIA’s commitment will continue over the years as we along with many other stakeholders help support the overarching values of the plan.

Click here for the initial Summary Report

Click here for the full Parkdale Planning Study Report

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Are you ready to Shop Local this Holiday – Deals, Promotions, Parties!

On November 26, 2016, Canadians nationwide are being encouraged to Shop Locally within their Neighbourhoods, to make a local purchase and take advantage of exclusive event deals offered by the businesses in their areas. The weekend celebrates small businesses and reminds Canadians how local shopping makes a difference in all our lives.  So we ask you Parkdale, help us celebrate and choose to #Shoplocal or #ShopTOWest on Nov 26 within our amazing Parkdale Village! Shop Local NOW Mag - 2015But that’s not all, don’t let your support of community entrepreneurs start and end on Nov 26, we hope you’ll shop and re-explore your community throughout December.

Stay tuned for dozens of deals, promotions and local stories we’ll be sharing or take a look at the Sneak Peak below!. Share your own local recommendations and favorites to shopping local by using hashtag #parkdale #shopTOWest & #shoplocal

12 Reasons to Give the Gift of Local

5 Canadian Consumer Trends to Shape the Future of Retail

Top 10 Reasons to Support Locally Owned Businesses

A Sneak Peak at Shop Local Deals & Events this Holiday Season!

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Tuesdays & Thursdays till Dec 8
Who: Klute Hair
What: Pre holiday turn up!! Bring a friend that’s new to the shop and you get $20 off & they get 20% off! Hair Party!

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November 13
Who: Parkdale Flea
What: Parkdale Flea Market

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November 25
Who: The Well of Alternative Medicine
What: Pre Black Friday Sale

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November 25
Who:
Community 54
What: Black Friday Sale 25% off Everything

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November 25
Who:
Studio 1686
What: Black Friday Sale Additional 20% off

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November 25
Who:
Sylvie & Shimmy
What: Black Friday Sale Additional 20% off Everything

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November 25
Who:
In Vintage We Trust
What: Black Friday Sale from 15%- 30% off

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November 25
Who:
Shopgirls Gallery Boutique
What: Black Friday Sale Online

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November 25
Who:
North Standard Trading Post
What: Black Friday Sale

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November 25
Who:
Three Fates
What: Black Friday Sale 20% off

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November 26
Who:
Bike Pirates
What: Black Wavelength Series Show featuring an Indie lineup

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November 26
Who:
Cadillac Lounge
What: BackTrack Concert with special guest Liberty Silver

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November 27
Who:
Food & Liquor
What: 1st Winter BBQ Session

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November 27
Who:
Parts and Labour
What: Eat Noodles Give Money with proceeds going towards PARC

tdmholidayshoppingnightflat-copy November 23
Who: Toronto Designers Market
What: Holiday Shopping Night (Must RSVP)

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December 1
Who: West End Food Coop
What: Special Membership Appreciation Day (15% off for Members)

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December 3
Who: Bonar-Parkdale Church
What: Christmas Bazaar

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December 3
Who:
Parkdale Jr. & Sr. Public School
What:
Winter Fair

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December 3
Who: 
Parkdale Library
What: Festive Season Celebration

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 December 3
Who: Crown Flora Studio
What: Annual Wreath Making Workshop

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December 9-20
Who: West End Food Coop
What: 12 Days of Craft pop-up holiday shop.  Each day featuring a different local craft vendor.

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December 10-11
Who: Parkdale Flea
What: Parkdale Flea Holiday Market

December 15
Who: Kitson and Co Sandwiches and Love & Greed
What: Christmas in Parkdale Party

December 15
Who: Toronto Designers Market
What: Holiday Shopping Night

December 15
Who: Suigeneris Living
What: Photography Exhibit & Fundraiser

December 15
Who: Future of Frances Watson
What: 6th Annual Christmas Party

December 17 & 18
Who: Crown Flora Studio
What: Holiday Market

December 23
Who: The Grand Trunk
What: Festivus Party

December 31
Who: Stones Place
What: New Years Party

December 31
Who: Parts and Labour
What: New Years Party

December 31
Who: The Parkdale Drink
What: New Years Party

December 31
Who: Cadillac Lounge
What: New Years Party

West Queen West Heritage Conservation District (HCD) Study

The City is holding a community meeting on the West Queen West Heritage Conservation District (HCD) Study where you can ask questions of City Staff and share your comments.

The purpose of this meeting is to present findings from the built form & character analysis, heritage evaluation and draft recommendations of the West Queen West HCD Study and to provide an opportunity for comment and feedback.

Date: Tuesday, November 29, 2016
Place: The Theatre Centre – 1115 Queen Street West
Time: 6:00pm – Open House
6:30 – 9:00pm – Presentation and Facilitated Discussion & Activity

The evening will begin with an Open House from 6:00-6:30pm, followed by a presentation of the findings and draft recommendations by FGMDA Architects. This will be followed by a facilitated discussion and activity.

If you would like more information please contact the Heritage Preservation Services staff, the consultant team and/or City Councillor for Ward 14, Parkdale – High Park Gord Perks or for more details click the Study document.